Yea, I was hoping for a dev response, but its true that a "controlled" flee has much better chances of a quick recovery.
I've used it often when I have my LINF slightly overextended and they need to fall back behind my HINF momentarily to reflank.
Its not without risk though. Specifically fighting near the edge of the map turns a short flee into a full retreat. Also, depending on how many units are targeting you, fleeing in a very unexpected direction can occur. It has to be used carefully sometimes.